Louis Vuitton might have to lower the prices to be competitive and profitable and to gain more customers in the economic crisis (Nagasawa, 2010). One of the main reason is that people are reevaluating their need of luxury brand and so they turn to less expensive brand name or counterfeiting items.
Louis Vuitton brand has continued growing and staying fresh while retaining its cachet due to increasing its emotional branding, sensuality, associated mystery and intimacy to their customers.It can increase storytelling and brand narratives due to its service differentiation in its store sand.It will continue growing because it has opened several shops in the world.
Louis Vuitton’s equity is the most valuable amongst luxury apparel brands. To maintain that position, the brand must Using varied strategies from the Ansoffs product matrix will aid the brand in sustaining its market share in this highly competitive market (Castets, 2009). Louis Vuitton’s brand category is luxury apparel and accessories.Essay on Louis Vuitton Introduction LVMH Company Overview Louis Vuitton, a French fashion house, is now a brand of the LVMH group. It was first set up in 1854 by a young trunk-maker named.Louis Vuitton is a global leader in a variety of luxury categories such as fashion and leather, wines and spirits, perfumes and cosmetics, and watches and jewelry. The LVMH group has traditionally excelled in markets such as Europe and the United States because both markets characteristically have a big population of high-income consumers.
Louis Vuitton is the world’s leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. It hold on to its own brand spirits and do things which are different from any other one .The various strategies of LV are as follows:-.Read More
Louis Vuitton Brand Analysis Discussion. Louis Vuitton is the leading company in both sales and product sector and geographical coverage. As time passed, the LV Company made great successes in Europe, and was eventually turned into an international company.Read More
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Louis Vuitton What has made Louis Vuitton’s business model successful in the Japanese luxury market? Louis Vuitton’s success in Japan can best be attributed first to the fact that “Japanese women have a psychological need to own something considered to be beautiful” (Coovert, Kelley and Assoc., 2012).Read More
Louis Vuitton. The Louis Vuitton fashion house dates back to 1854, and it is one of the leading brands in luxury leather goods. This Paris-based company has an international presence with hundreds of stores around the world. You can find Louis Vuitton designer bags, sunglasses, watches, and other items. What types of products are made by Louis.Read More
LOUIS VUITTON - Official Singapore Website - Explore the World of Louis Vuitton, read our latest News, discover our Women and Men Collections and locate our Stores.Read More
LOUIS VUITTON Official Europe Website - Explore the World of Louis Vuitton, Purchase online our Women and Men Collections from The Netherlands, Austria, Belgium, Finland, Ireland, Monaco, Luxemburg and locate our Stores.Read More